| Three
solutions:
Atlantic Synergies offers three basic solutions that will
enable you to assess the likely benefit of expanding to a
larger presence before deciding whether to acquire your own
facilities and to hire a full-time sales force.
Solution 1: Direct Sales
On behalf of your company, Atlantic Synergies will qualify
sales prospects, identify decision-makers, analyze prospect
needs, make cold calls (e-mail, telephone, mail), attend trade
shows and conferences, meet customers and make presentations,
conduct customer follow-up and pre-sales tech support, prepare
proposals, close sales, provide activity reports, and be your
local interface with the customer. These activities will help
you produce revenue while raising your business profile in
the US marketplace. In this way, you will have the benefit
of a local sales office in the US, with a basic level of sales
activity for your product or service, at minimal cost and
commitment.
The resources that Atlantic Synergies will apply in conducting
this activity are:
An experienced
high-tech sales team that is well-connected, both in Washington,
DC and in New York,
A pre-sales
technical advisor with in-depth knowledge of telecom and information
technologies,
Complete
local logistics (office, telephone, computers, etc.)
Pricing for Solution 1 includes a monthly retainer, plus
commission based on volume of sales.
Solution 2: Channel Sales
Atlantic Synergies will look for distributors/resellers for
your product or service. This service will give you the benefit
of the network of contacts we have established in WDC and
NY as we help you select distribution partners. We will help
you through the negotiation processes in order to ensure a
beneficial result. We will be your US sales channel, serving
as your interface with your US distributors.
Resources that will be applied on your behalf in conducting
this activity are similar to those described above in Solution
1.
Pricing for Solution 2 includes a monthly retainer, plus
commission based on sales generated by the distributors/resellers
(at a rate lower than that required by Solution 1). If you
select a package that includes both Solutions 1 and 2, there
will be a reduction in the combined monthly retainer.
Solution 3: Reseller to
the US Government
In order to fully benefit from the special access to federal
government contracts as a woman-owned small business, all
sales must be through Atlantic Synergies serving as a reseller.
This sales activity will start 6 months after the beginning
of Solutions 1 or 2, because:
- Atlantic Synergies needs to evaluate the product and
its potential success in the US marketplace before starting
a sales campaign to the US government.
- References are usually needed for products and services
in the private sector before sales may be made to the government,
- The sales cycle is usually longer for selling to the
US government.
A reseller agreement will be negotiated that reflects the
fact that prices for products and services sold to the government
generally must be lower than for those sold to the private
sector. Solution 3 is available only as an addition to Solutions
1 or 2.
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